Nature resilience & outdoor joy
$10,000 per family · $2,500 deposit secures your spot · Payment plans available
Included in Every Ticket
London in July is glorious. Friluftsliv British Style explores how Norway's radical outdoor philosophy — all-weather, all-freedom, all-resilience — translates to one of the world's great cities. The Ned, in the heart of the City of London, provides a magnificent base for a masterclass that will take families from Baroque ballrooms to Hyde Park meadows.
The Ned is a spectacular 1920s banking hall transformed into London's most glamorous members' club and hotel. Ten restaurants, a rooftop pool, and extraordinary event spaces in a Grade I listed building in the heart of the City.
July in London is Wimbledon, school holidays, and long, golden evenings in the parks. The British relationship with the outdoors — simultaneously reluctant and deeply attached — makes Friluftsliv's message particularly resonant. We will show families why the Norwegians insist there is no bad weather.
Arrival · AI assessments & analytics · Welcome dinner · Interactive introductions · Philosophy matching
Full-day immersive masterclass · Evening cultural & community event
Interactive deep-dive masterclass · Community onboarding · Final assessments & analytics · Optional casual farewell
Welcome at The Ned
Evening Friluftsliv introduction walk in Postman's Park
Welcome dinner in The Ned's Members Bar
Introduction to the Nordic approach to childhood freedom
Dawn Hyde Park Friluftsliv session
Friluftsliv masterclass: the science and practice of outdoor childhood
Lunch: British summer garden party
Afternoon: risk and resilience workshop with Oxford psychologist guest
Evening: Wimbledon Court 1 family experience
Morning: nature-based play in Kensington Gardens
Deep-dive: implementing outdoor culture in urban family life
Community onboarding
Closing assessments and farewell
Wisdom Foundation
Explore the research, practices, and expert insights that form the intellectual backbone of this event in our Wisdom Library.
Explore the TraditionReserve your place in London — or bundle multiple events for up to 32% off. A $2,500 deposit secures your spot.